My Services

  • Before we work together, let’s meet for a 30-minute consultation so I can understand the scope of your needs, and discuss a custom advising proposal plan.

  • Having me swoop in to direct SEO strategy, editing, and writing is great and all, but having a team that can continue all that good stuff after I’m gone is even better.

    I’ll lead your team in live, virtual training sessions to skill them up on SEO best practices. Sessions are interactive, range from 1 to 2.5 hours, and include working examples from your site.

    SEO class offerings:

    1. How To Create an SEO Content Plan: Learn Keyword Mapping and Grouping

    2. Understanding User Intent: The Fundamental Principles of SEO

    3. How To Create SEO Briefs and the SEO Elements of an Article

    4. Understanding Linking Strategies and Goals + Quality Linking Best Practices

    5. SEO Best Practices: Writing and Editing

    6. How To Conduct SEO Audits and Optimize Content

    Sessions include original training materials for your team, such as checklists, step-by-step guidelines and techniques, slideshows, and templates.

  • My SEO content plans are based on an assessment of your key goals, demographic, and deep dive keyword and opportunity analysis. With a successful content strategy, we can:

    1. Identify your users’ needs and offer solutions.

    2. Create intent funnels that guide users toward decisions.

    3. Produce clear, direct, and comprehensive content readers love.

    4. Strengthen domain authority to gain more organic traffic.

    5. Bolster trust and authority for your brand.

    6. Broaden your reach and grow your audience.

    7. Elevate brand messaging and further your impact.

  • You have awesome content, but it could be .. awesomer. I’ll help you evaluate the kind of SEO audit you need, and set up a detailed spreadsheet where I’ll provide recommendations for optimization. I’ll investigate what’s stopping your articles from performing, how you can better target keywords, beat out the competition, and how you can overall make content stronger, clearer, more direct, and comprehensive.

    Audits includes:

    1. Refreshing existing content by rewriting, expanding, and optimizing to target keywords and meet user intent.

    2. Updating H1,H2, H3, H4 headers to target keywords and better meet user intent.

    3. Updating title tags, slugs, and meta descriptions.

    4. Consolidating or redirecting underperforming pages.

  • I’ll set up processes and workflows for your team to manage content production, from assignment to publication. This may include creating content plan spreadsheets or overseeing task management tools, like Asana or Jira. I’ll provide writers with expectations, such as deadlines and word count, and ensure there is an efficient process for moving pieces through the pipeline.

  • My fully-outlined content briefs help writers approach an expert-level SEO article without needing SEO training themselves. Briefs ensure articles are comprehensive, optimized, serve readers, and meet KPIs. Briefs are based on extensive keyword and competitor analysis.

    Briefs include:

    Word count goals

    5-10 competitors to review

    Internal linking suggestions

    A short user profile to meet intent

    Primary and secondary keywords

    Title tag, slug, and meta description

    H1, H2, H3, H4 headers

    Detailed descriptions of what’s needed for each section

    CTA suggestions

  • As an SEO editor, I work extensively with writers (staff or freelance) to ensure content is well-written, optimized for search, meets user intent, aligned with your brand’s style guide and voice, and reflects the appropriate sentiment, tone, and angle. This may involve multiple rounds of edits and dialogue between myself and the writer, depending on a writer’s experience level. Through my edit process, I help skill up writers in SEO best practices.

  • If you’ve worked with chatbots, you know they aren’t perfect. Far from it. I can help you leverage A.I. to deliver the content you need. I also edit and fact check to ensure ChatGPT is providing quality material that your users can trust.